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Consequently, designing a successful serious game is a necessarily complex and collaborative process in which all stakeholders must fully engage. training, communication, behavioural change) with the world of game-making.

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'Serious games are complicated and sophisticated software systems bridging specific business or education needs (e.g.

David Farrell, University Lecturer in Games Design, Glasgow Caledonian University Helen's background in psychology and extensive experience as a practitioner give her the ideal background for this book and I plan on buying a copy for anyone who commissions us to design them a serious game.' Eliane Alhadeff, Serious Games Market Editor'Helen's book is the first I've read that manages to take the state of the art put it in the context of someone who might want to commission a serious game or who has an interest but isn't already researching or making games. As one of the rare experts who can genuinely claim to have shaped the serious games space, Helen explores the market opportunity in various sectors and conveys how role-playing can help you understand your competitors' thinking and anticipate their next move.' 'Helen Routledge's new book Why Games Are Good For Business is a compelling journey through the overall landscape of serious games, what they are, why they work and who is using them to achieve market advantage. The author of this book is one of the most experienced and respected experts in serious games.'-David Wortley, Entrepreneur and Gamification Specialist Today, the commercial success of video games has enabled corporate organizations to improve the cost effectiveness of their HR activities through the serious use of these technologies. 'Games, simulations, and role-playing have always played a vital role in learning and development. Clark Quinn, Executive Director, Quinnovation Filled with useful tips, tools, data, and examples, this book is a worthwhile addition to the canon.' Individuals considering serious games will do well to let this book be their guide, drawing upon her intuition and experience distilled into useful frameworks to understand benefits, process, and more. 'Helen gives us a valuable resource to help potential clients understand serious games.