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вЂњThe quick science of it is that someone with dementia has a low level of brain activity, and their short-term memory in particular is impacted.

Hunt explains why music can bring a temporary salve in the stressful lives of patients and caregivers. And so we can take very simple information from the database of the care facility and enable and empower the carers with personalized music for everybody.вЂќ вЂњBut where weвЂ™re seeing the greatest opportunity to have a big impact is in a memory care unit or assisted living where the people who are caring for them have no idea about their past, and they donвЂ™t have time to go and research it and find it out. And of course, Vera is for people at home as well.вЂќ Family members giving care, he notes, may or may not have present at the right time in the lives in their affected relatives to really know what music affected them most during those crucial 15-to-35-year-old times. At home, the person is surrounded by their familiar things. вЂњItвЂ™s kind of important to stress that where weвЂ™re actually seeing the most impact is in the care home setting. If that person gets agitated or aggressive or even violent, it can become a really great intervention. One is to help the person relax one is to help energize them and one is to reminisce - and to reminisce is really collect all the songs that are attached to memories that they can sing along or tap their foot to. вЂњWe kept it super simple, recognizing that the people who will operate it probably arenвЂ™t all the most tech-savvy people, necessarily. Music in the app is presented in the form of three different playlists that are put together from the personalized data thatвЂ™s input. вЂњFor the current product, we donвЂ™t need all the worldвЂ™s music - we just need a lot of it.вЂќ вЂњWeвЂ™ve done an exclusive partnership with (UMG) for now, and theyвЂ™ve been a great partner,вЂќ he says.

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Hunt says the complete Universal Music Group catalog is so vast that Music Health doesnвЂ™t need to license any other companiesвЂ™ music. And we have to cater to everybodyвЂ™s past.вЂќ people have come from all around the world and migrated.

Because if we just think about Australia, where IвЂ™m from, almost no one was born there, especially at this age (of most dementia patients), because. So itвЂ™s really important to have a diverse global catalog that can find hits from all around the world. If that was Beijing, itвЂ™s going to be very different music they were surrounded by compared to someone who was here in the States. вЂњWhen someone comes onto the platform,вЂќ he says, вЂњwe ask them where they were born and when, and then where they grew up when they were 15 to 35. to take information about the person and select relevant songs may be most useful in situations where caregivers are dealing with a lot of patients and donвЂ™t have much information about their backgrounds or likes. So thatвЂ™s a really great example of what weвЂ™re talking about - and to have that impact on anybody, we just need to find the songs from their past that are in their memory.вЂќДЄlthough Music Health designed the app to be accessible for anyone who assists those afflicted with dementia, including certainly family members, Hunt says that the way the program uses A.I. And then after half an hour or so after the music dies, he kind of goes back to being someone with late-stage Alzheimers. He can move better, he can talk better, he remembers the words perfectly well, and heвЂ™s almost back to being himself. вЂњAs soon as it starts playing, he gets right up. вЂњYou watch that and you see heвЂ™s virtually inanimate when heвЂ™s not listening to music,вЂќ says Hunt. Hunt points to BennettвЂ™s recent appearance on вЂњ60 MinutesвЂќ with Lady Gaga as a strong example of how music stimulates even the diminished brain.

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The program, which Music Health COO Stephen Hunt says has вЂњalgorithms turning out the recommended songs for the people who canвЂ™t remember what they used to love,вЂќ is currently available to download from the Apple app store and will roll out for Android in the coming days. Universal Music Group announced this week that it is licensing its entire catalog for the app, which is the creation of Music Health, a Sydney-based company. The final public concert appearances of Tony Bennett and Glen Campbell helped tell the world what many families of those suffering with AlzheimerвЂ™s disease already know: that music memories can be some of the last to go.ДЄ new app, Vera, is dedicated to helping dementia patients by creating personalized playlists that stir different parts of the brain and can at least temporarily assist with overall lucidity as well as mood.

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